Is Twitter in Your Job Search Toolbox?
I love Twitter! I truly wish I had more time to “tweet” but it’s difficult. Yes, there are tools that allow you to schedule tweets but I’m kind of old school and like to “tweet by the seat of my pants”. Twitter is a fabulous web tool for networking and expanding your contacts base.
Job searchers can use Twitter to learn about new opportunities and get the word out about their interest in a new opportunity and their background. Here are a few Twitter tips that I’ve compiled, some may work for you some may not but there’s tons of opportunities to use Twitter to your advantage.
We’ve all heard about “branding”. Companies have a team of marketing folks that focus their energy on the brand and how that brand represents their company. Do the same for yourself.
Make sure your online brand is focused, clean and effective.
- Use your real name. No need to use your full name but your real name. And don’t create a Twitter identity that leaves folks questioning whether or not you are a real person.
- Create an easy to remember Twitter name. Just like a bad email address if it’s too silly or offensive employers will not take you seriously.
- Add a link to your website or blog to your Twitter profile. This could feature some of your past work, creative efforts and a portfolio.
- Do not post inappropriately.
- Avoid spamming your followers. It’s all about content, tweeting every 5 minutes just to tweet will make others want to “un-follow” you.
- I love this one and read it somewhere but can’t for the life of me find the source. “Tween, then follow.” Don’t just follow people just because. Have something to say before you start following. I really try to reciprocate “following” but if a follower doesn’t have much to say than it’s not worth my time.
- Twitter allows you to network with so much more than those in your circle of friends. Facebook is the place for that. Search for people with similar interests and people in your industry or locale.
- Remember to stay involved so that your Followers don’t forget about you.
- Follow people back; you don’t have to follow everyone who follows you but you should try to follow those that are interesting and who offer information that could help in your job search.
- Pay it forward! Tweet about other people’s blog posts and links. This will help catch the attention of new readers that you might not have considered before.
- Promote your site or blog. Don’t be afraid to promote yourself but remember that it’s about quality not quantity.
- Include those you truly follow in a conversation by using @ and then their Twitter name.
- This one is very new to me but I’ve seen lots of folks talk about these. Suggest a Twitter happy hour or meet up (Tweetup) to meet your local Twitter friends and extend your networking opportunities.
- Use Twitter appropriately to find jobs and contacts.
- Try your hardest to use correct grammar and spelling.
- You only have 140 characters make sure you use the right ones.
- Sense of urgency is important when it comes to replies. Reply to friends who message you directly or retweet something you have posted. It’s all about courtesy in the Twitter arena.
- Don’t get too casual: Twitter is meant to be an informal way to spread information, but like e-mail it’s becoming a popular way to connect.
- Avoid profanity! This may offend others and makes you look UNPROFESSIONAL.
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