What does your online image say about you?
I googled my name today, and guess what I found? I’m not as much of a novice to social media as I thought I was. Victoria Shanen, said it first…Social media is HIP!
Sites like Facebook, MySpace and Twitter allow you to get in touch with long lost friends, share photos of your kids and pets, or just entertain ourselves (Farmville fans, don’t be offended…what is the point of having an online farm?) but social media can be a tool that will help build networks and possibly help land that position.
Social media is and should be a big part of your job search tool kit. I’m going to be honest here, I’m a little late in the game when it comes to using social media as a recruiting tool. Yes, I’m using it now and honestly it’s fun and I learn something new every day but I should have jumped on the band wagon a long time ago. Don’t get me wrong I still love the phone and face to face networking but sites like Facebook, LinkedIn, and Twitter have reduced some sourcing time and has brought FUN back to recruiting.
Why should you use social media like Facebook, LinkedIn and Twitter, as a part of your job search? Companies are Googling prospective candidates all the time now. If you show an interest in a position once a Hiring Manager or Recruiter has seen your application and or resume, your name is popped into a Google search. When they search your name, there should at least be a little something about you. You don’t want them wondering if you’ve lived under a rock for the past 8-10 years.
How do you get started in social media? First of all, it’s easy and it’s free! Try this first, Google yourself and look at the results on the search engine results page. What do you see? What would you want to see if you were wanting to know about you? It’s easy to get an account with Facebook, Twitter, LinkedIn, Flicker, YouTube and my not so favorite MySpace. Open accounts with these sites and others like them. These sites allow you to post content about yourself and what you are doing. Start with a professional profile on LinkedIn, don’t forget to include a resume here. You can also use VisualCV.com to post an online CV or resume. Remember that we want to know the real you, so don’t be afraid to post personal stuff, this will help you “brand” yourself online. Remember Recruiters and Hiring Managers are people too and we want to know more about you not just your work. The more you post the more you will get noticed in search engines like Google, MSN or the new Bing.
Wait, stop right there! I just said to post personal content right? Here’s a small caveat, have fun with social media but remember to post responsibly. Keep the content real but at the same time don’t post things that you wouldn’t want your Mother to see. If you went out last night and drank your heart out and danced on tables, keep that to yourself. No need to share with the world that you were not being too responsible. Posts like these will get some attention, not the job.
Use these tools and have fun in your job search, you never know who would be searching your name right now.
